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The online segment of many industries and business’ is growing rapidly in both transactions and advertising thanks to social media. Some large and small businesses have moved quickly to tap this fast-growing opportunity. But not everyone is moving fast enough. Too many businesses have yet to leverage any of the emerging business models, technologies and services that are spurring change. It is social media has become the online power tool to influence people or situations to achieve a business’ particular outcome.

Get the information you need to make an educated decision and help yourself to develop your own industry or business’ social media strategy. If you want to make smart, profitable decisions for your industry or business, join the fast movers – research social media marketing tools and learn about today’s available technology and resources. Learn how to USE them to catapult your industry or business transactions and advertising toward massive success.

Google “what is social media” and you will find the following web definitions.

• Social media is content created by people using highly accessible and scalable publishing technologies.
• A category of sites that is based on user participation and user-generated content. They include social networking sites, social bookmarking sites, social news sites and other sites that are centered on user interaction.
• An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.
• Internet- and mobile-based tools for sharing and discussing information among human beings.
• Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
• Works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.
• Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content.
• The collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.

The key to your online presence and success is understanding the different social media technologies, take advantage of the correct social media services and expand your current business model.