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Tweet Adder Review, Coupon & Discount
Duration : 0:6:3 Tags : adder', bonus, code, coupon, deal, discount, review, Reviews, Tweet, tweetadder You Might be a Digital Dinosaur
What are you going to do differently to make this year better than last year?
Newspapers are going out of business on a daily basis. Television advertisers are leaving in droves. Radio stations are being forced to layoff employees because of declining revenues.
Way back in the early 90s, the economy was going through a downturn, media had been tremendously affected by USA Today, Cable TV and more targeted advertising. I decided to switch the marketing of a company from Trade print to consumer broadcast and in the process learned that Wrestling and NASCAR were well targeted audiences for the companies product.
I knew there was no way that I could convince the Board to let me spend the advertising budget on Wrestling so that left NASCAR. That decision evolved into the sponsorship of a race team. This caused a stir in the organization because I was spending money on a race team when the organization was going through cutbacks and shortened work weeks. Immediately upon hearing the first rumblings of problems, I explained that the expenditure on the race team was made to increase our brand image and exposure in an effort to increase sales and get everyone back to work.
It worked. They bought into the idea and became big supporters of the endeavor.
In 1993 I spent $500,000 on our NASCAR Busch Team and we won the Championship. As a result of our efforts, the company received $1,000,000 worth of exposure on Television plus significant print coverage and incredible team spirit in the organization. It did increase our brand image and helped us gain ground with some major accounts. I also believe that it was a key ingredient in the 60% unit growth achieved while I was working with that company.
Today, like then, traditional media is undergoing some tremendous changes. This is evident by the falling revenues of traditional media. At the same time, there is one avenue that is continuing to grow and that is Web 2.0. This is a new arena for marketers and there are few precedents to follow, but in this uncertainty lies a tremendous opportunity.
Check your understanding of this new media by taking the quiz, You might be a Digital Dinosaur if:
You think FaceBook is the family photo album.
You think your office is MySpace.
You think Tweet is what a bird does.
You think Linkedin has to do with keeping your dog in the yard.
You think Tweetdec is the front porch of a birdhouse.
You think WordPress is what Gutenberg used to print the Bible. Here is how to score your results. If you got:
5+ = Marketing Guru
4 = Social Networker
3 = Tweeter – Tweet me @CannonAdvantage
2 = barely aware – Talk to a tweeter
1 = Digital Dinosaur call a tweeter immediately for help. ©? Copyright Bob Cannon/The Cannon Advantage, 2009. All rights reserved.
Robert E. Cannon How do I know someone has received a tweet from me on Twitter?This is going to sound extremely stupid, considering everyone knows how to use Twitter but me. I found an old friend by her Twitter account, and I tried to send her a Tweet (yes I have an account as well). The message shows up on my profile, but not hers. What do I do to get a message to her exactly? How to Effectively Use Twitter: Transparency, Engaging Conversation and Sharing Information
Twitter is a microblogging platform of 140 characters that is deceptively simple. People who do not understand how to correctly use Twitter run the risk of getting the reputation of a spammer – something you definitely don’t want. The three main keys to an effective Twitter strategy are transparency, engaging conversation, and sharing information. If you do all these three, you will be in a great position for people to know, like, and trust you. And people buy from people they trust. Before you start using Twitter for promoting your business or your book, you need to do several things as a newbie on Twitter.
Transparency – setting up your Twitter profile correctly
To be taken seriously rather than as a spammer on Twitter you have to correctly fill out your profile. Your real name goes in the NAME line in your Profile settings. For example, if your name is Claudia Windward and your username is cwindward – Claudia Windward goes in the name line. This is the transparency – you are on Twitter as a person even if you are representing a company. If this person’s username was AjaxCompany, her name in her profile should still be Claudia Windward. Your Twitter profile name answers the question of who’s behind the veil. In the profile URL field, put your website. If you do not have a website, put the link to your Facebook or LinkedIn profile. Include a brief bio (less than 160 characters). Because you have so few characters available, you have to carefully decide how you want to portray yourself. And a little piece of information might be the one thing that causes someone to connect with you. Dog lover? And the good news is that it’s very easy to change your bio whenever you want. Do include a location. Perhaps because Twitter is global, people like to know where you are. Someone might start a connection with you because of where you are. And choose a clear headshot for your profile photo. People want to see what you look like – see your face clearly – in order to have a more personal connection. And, yes, some people use little icons for their profile photos. In some cases these icons make sense; in others they don’t. Yet if you really want to effectively use Twitter, choose a clear headshot photo that you use in other social media so that people can quickly recognize you.
Engaging in conversation – whom do you want to “meet” on Twitter
Let’s say you’re interested in promoting a fiction or nonfiction book. What’s the book’s title and subject area? You should use tweetbeep.com (like Google alerts for Twitter) to track conversations related to book marketing and to the topic of your nonfiction book or something about your fiction book. When you get a TweetBeep Alert, make sure you’re signed in to Twitter. Then click on the names of the people provided by the alert. If the people sound interesting, follow them. If appropriate, engage in conversation with them BUT don’t push your book. You can mention your book but don’t push it. Sharing information – provide valuable content and learn from other people’s valuable content
Share information (not necessarily your own) in your tweets. If you read a terrific blog post about book marketing, share the link in a tweet. Of course, share info that’s connected to the “spine” of your Twitter story along with info that makes you interesting as a person. For example, if you’re a publisher, share publishing news. And also tweet about a great movie you just saw. If someone else shares a link to a blog article or website that you find valuable, send a public reply thanking the person who shared the link and include in this thank-you tweet the original link. Transparency, engaging conversation and sharing information go a long way towards connecting you to other people on Twitter. And Twitter at only 140 characters a Tweet can be a very effective marketing strategy. Phyllis Zimbler Miller Celebrities ‘Tweet’ to Drive COPD Awareness and Action
Duration : 0:1:3 Tags : action, and, Awareness, celebrities, COPD, drive, DRIVE4COPD, for, Loveless, Millions, Missing, race, the, to, Tweet, Wins |
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